Nintendo Direct - tendency of Jan 18

Nintendo Direct

Information about Nintendo Direct

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Nintendo Direct (Japanese: ニンテンドーダイレクト, Hepburn: Nintendō Dairekuto) is an online presentation produced by Nintendo, where information regarding the company's content or franchises is presented, such as information about games and consoles. The presentations began in Japan and North America with the first edition on October 21, 2011, before later expanding to Europe, Australia, and South Korea. Presentations are broadly done in both international and regional formats, with presenters varying by region. In Japan, Nintendo Directs were most commonly presented by Nintendo global president Satoru Iwata until his death in 2015, with Mr. Morimoto now serving as host. In North America, the videos are often presented by Nintendo of America president, Reggie Fils-Aimé, and Bill Trinen. European Directs are presented by Nintendo of Europe president, Satoru Shibata, with these presentations also being used for Australia. South Korea also airs its own exclusive Nintendo Directs hosted by Nintendo of Korea president, Hiroyuki Fukuda. Australia only aired the European output since 2012, but on September 24, 2014, they aired their first and only exclusive Nintendo Direct for their region hosted by Tom Enoki. On several occasions, Iwata has presented for several continents for international Nintendo Directs. Following Iwata's death, the format did not receive a worldwide host again until 2017, with Nintendo EPD's Yoshiaki Koizumi receiving the role.