Due to the increasing popularity of the film, in 1997, TNT began airing a 24-hour marathon dubbed "24 Hours of A Christmas Story," consisting of the film shown twelve consecutive times beginning at 7 or 8 p. m. on Christmas Eve and ending Christmas Day. This was in addition to various other airings earlier in the month of December. In 2004, after TNT switched to a predominantly drama format, sister network TBS, under its comedy-based "Very Funny" moniker, took over the marathon. Clark stated that, in 2002, an estimated 38. 4 million people tuned into the marathon at one point or another, nearly one sixth of the country. TBS reported 45. 4 million viewers in 2005, and 45. 5 million in 2006. In 2007, new all-time ratings records were set, with the highest single showing (8 p. m. Christmas Eve) drawing 4. 4 million viewers. Viewership increased again in 2008, with 8 p. m. Christmas Eve drawing 4. 5 million viewers, and 10 p. m. drawing 4. 3 million, and 54. 4 million total. As of 2009, the film had been shown 250 times on the Turner family of networks.